1. What is the name of your clothing line?

The name of the clothing line is RLT, which stands for Respect. Loyalty. Trust.


2. When did you decide to start a clothing line?

Well probably about two years ago. I have a younger brother who actually makes clothes and has a clothing line called Designs By Shawn (DBS), so that played a role. And with the support, motivation, and feedback I received from others, one day I was like, Why not! I know my work ethic and drive for things I'm interested in, and this could be fun and possibly big, so Why not! Now we are here talking about it.


3. Is your clothing line inspired by any current fashion trends?

As of right now, there's no other fashion brand or trend which inspires at the moment. Maybe once we expand, things will change. Right now, everything is based on the name and the brand. There are a few brands out there I think are dope.


4. How will your clothing line stand out (what makes it unique)?

I think the name and concept will make it stand out from others because it's the virtues of life. It's not like there is a group of us who put our names together to come up with another name to call our brand. Mine is straight to the point, with a powerful meaning. Just think about it: You cannot spell ReLaTionship without the RLT.


5. Will you have a target consumer?

The target consumer will be everyone who believes in RLT and tries to live by it. The college student will play a major role, but in the same breath, the brand can relate to people in the urban communities who never step foot on a college campus, because again, Respect, Loyalty, Trust are the virtues of life, an everyday thing. It's something that can be taught and take you a long way in life. You can have the best relationship with someone, but as soon as you cross the line (which would be one of the three), everything could possibly fall apart. I know one thing for sure: If this happens, the relationship will never have that fire and desire it once had.

    If you were lucky enough to witness the kind of impact the 90’s & 2000’s had, then you witnessed one of the greatest decades of all time. Back then, being unique and standing out actually meant something. You were able to be a part of movements that had purpose and made a REAL statement. Most of all, back then, you could recognize and appreciate what was trending when it came to fashion. The 90’s & 2000’s brought us a variety of style that only “the coolest”, most hip, and fashion savvy people could pull off.  When you saw someone stepping out in something you hadn’t seen before it was on your “must have” list. You respected the creativity. You became loyal to the trends. And most importantly, you trusted that going with the flow and having the “it” factor that everyone else had would all help you in bring out your own unique side. But don’t worry. If you didn’t get the chance to be a part of what some us know to be the BEST decade ever you have your chance to get a taste of it with R.L.T.